Rōōt Vitaē – Ayurvedic Hair Regrowth & Retention Brand
Deliverables: Complete Visual Identity Suite (Primary Logo, Secondary Logo, Submark, Icon), Brand Styling
Industry: Natural Haircare / Scalp Health

Background
Rōōt Vitaē was born from a deeply personal experience one that many women silently endure. After battling postpartum hair loss, the founder began researching Ayurvedic healing traditions, creating her own remedies that worked wonders. When a loved one undergoing chemotherapy expressed more worry about hair loss than her diagnosis, the brand’s mission became clear: help women (and men) reclaim their confidence and crowns.

Rooted in compassion and integrity, Rōōt Vitaē offers high-performance, non-toxic hair regrowth products designed to restore not just hair, but identity and dignity.

The Brief
The founder envisioned a brand identity that reflects sophistication, purity, and purpose. The visuals needed to be modern and luxurious, with subtle spiritual symbolism rooted in Christian values and inspired by the Garden of Eden.

Key Objectives:

Create a clean, elegant logo suite that feels scientific yet soulful.

Incorporate the Tree of Life symbol with root-like hair strands to convey regrowth.

Align the identity with the brand’s frosted green bottles and minimalist packaging.

Keep the system scalable across e-commerce, packaging, social media, and future expansions.