Deliverables: Brand Identity Design (Logo, Visual Aesthetic, Tagline Design)
Industry: Beauty & Cosmetics
Product: False Lashes

Background
Eye Candy Lashes is a beauty brand created to make glam effortless and confidence accessible. The founder envisioned a brand that instantly lifts moods and transforms looks—because great lashes don’t just frame the eyes, they frame your attitude.

With a market saturated in generic beauty products, Eye Candy Lashes sought to stand out with a feminine, flirty, and feel-good visual identity that would resonate with everyday beauty lovers and glam enthusiasts alike.

Outcome
The final design positions Eye Candy Lashes as a go-to beauty brand that feels luxurious yet attainable. The brand’s visuals, tagline (“Good Mood, Good Lashes”), and soft color palette work together to create a cohesive identity that’s primed for social media, product packaging, and retail-ready displays.

This identity is more than eye-catching—it’s mood-lifting.